Not more than 3 or 5 seconds – yes, that’s what it takes to make that first impression online. Even if this is a shorter time, it can’t be denied that it is the best duration to help your brand stand out and that is how it is. What your visitors actually see and notice in the first few seconds is what actually shapes the opinion that gets carried on.
Online visitors are better known for their impatience and are likely to tune out with a service that fails to meets their expectations in the first instance. Hence, keep in mind that your website design is actually under lot of pressure and its fate gets decided in the first 3 seconds.
The tricky thing about this is that you can’t actually be sure about the way this 3 second rule works and how you can manage to capture the attention of your users in the first few seconds. How to get it right in the first few seconds and how to guarantee that your website has managed to grab the kind of attention it required? Let’s discuss.
Impactful design is definitely unique
Make sure that you are not just sticking to the tried and the tested ideas. Be sure to take the risks and start thinking in a unique way. Even if these designs don’t work, you will still be applauded for uniqueness and if they do, well, that’s all you wanted. Innovative navigation styles are surely going to grab attention. It is often the navigation that manages to engage the visitors and also make a long lasting impression on them. Website should give an impression, “I looked at it and I wish to know more about it, right now”.
Try going back to the past and making an impact in present
You can make use of nostalgia to create websites that impress. It is the power of nostalgia that such websites are capable of making you feel loved and protected. Various other feelings run into the picture to make an amazing impact on the users who visit the website. However, the element of nostalgia must be used with a purpose in mind.
Put illustrations into use
Power of illustrations can’t be ignored and they positively help you stand out. However, the major problem that goes with their use is that not all web designers are good illustrators. You need to be really creative. If done properly, you can be successful in creating an illustration that would contribute hugely to driving your sales in.
Use of emotions for making a remarkable impact
It is the emotive appeal on any website that is capable of grabbing attention and building impression instantly. Visitors are made to react in a particular way and it should be added that most of the designers actually try weaving every aspect of emotions into their website. Emotions are being carried out with good visuals that should also be of a higher quality. Also, they rise from the texts on the pages so make sure they read well. They can also be a combination of both. They actually guarantee immediate attention.
Remember to put right things forward
You always knew that content is the king when it comes to web designing and making a decisive impact through it. Keep in mind that your focus should be on making the best use of content. Content should be used amazingly so as to ensure that the attention of the users is being captured in the first few seconds only.
Ensuring that your web design manages to make the positive first impression is never easy but a careful look at the activities of your competitors and that of your own can help you overcome drawbacks and face challenges. Only the right kind of effort in the right direction can draw the entire game in your favor. Don’t limit your creativity – let it flow!