We designed this website for a local painting contractor in DeSoto, TX. He just wanted to have a solid web presence for his brand, so we designed something bold and beautiful for him. To make the website stand out, we made a conscious decision to ditch generic stock visuals and leaned more into custom illustrations. This helped us make the brand appear more memorable. The Call-to-Action Button was placed right under the main headline as the client wanted to have a conversion-friendly website for his painting company. We used short content blocks and included ample whitespace.
The website is powered by WordPress and we relied on the Elementor plugin to build flexible page layouts. This allowed the client to make changes in the content without requiring him to make any changes in the code. To ensure better readability, we implemented the Z-pattern throughout the website. We consciously avoided flashy colors and played with muted color combinations so that the visitors don’t feel blinded by it.